In the mobile game development industry, more and more publishers every month are switching to LiveOps.
With the hyper-casual market already in (supposed) decline for the last few years, along with the previous year marked by huge layoffs and studio acquisitions, it is only natural that all of the big players have jumped on the LiveOps boat, or they are strongly considering it.
Increased CPIs in combination with decreased marketing spent budgets, lead to increased budgets to optimize projects that have already proved their profitability, while decreasing budgets for new game-hits discovery.
For over a year now with some of my teams, we have been entrusted to work on the top-earning mobile games, from one of the top publishers in the world. Our job was simple, the goal was very clear:
Increase D7 LTV.
LiveOps in our line of business usually refers to the process of improving KPIs (more specifically the LTV one), usually through A/B feature testing.
A/B testing is crucial for this endeavor. Do not even try your hand at LiveOps without a solid way of testing and concluding results.
It will get very complicated, very quickly. If you are interested to find out more on this topic don’t hesitate to drop me a message.
How can ChatGPT help you with LiveOps?
The methodology I am going to use here is simple. I will pick out three very well-known mobile games of different genres, and I am going to have a discussion with ChatGPT.
My purpose is to show you how you can use the tool to get some ideas on new features. My purpose is not to show you how to replace your game designer or any other part of the team with ChatGPT.
I would love to, but the tool is still not there, and honestly, I do not think that it can, or will, replace the human element of this process, there is a lot of creativity, experience, and critical thinking involved in order to do successful LiveOps.
So, let’s start.